If you are an SME, you might be unsure about what the term “digital transformation” means and how it can benefit your business. However, it is much more than just a vague concept. It is a detailed approach that involves taking clear steps to achieve digital maturity, support your business vision, and achieve long-term goals. Naturally, you may wonder whether this process will be expensive or whether it is only suitable for large enterprises. The answer is straightforward. Firstly, the cost will depend on your current level of digital maturity and how much you want to align with your business goals. Secondly, every enterprise, regardless of size, should have a defined strategy, as they all require up-to-date enabling systems and solutions. At DEZ!GN, we work closely with SMEs to develop the optimal digital transformation strategy that will help them achieve their business objectives.

A digital transformation strategy typically involves several key components, such as:

• Identify the key business objectives or goals the digital transformation strategy should support.
• Carry out a digital maturity assessment that encompasses the people, process, and technology aspects of the business with a focus on operational pain points.
• Analyse, plan and deliver digital solutions and capabilities for the business that enables meeting defined key objectives – this can deliver capabilities in any combination within the people, process, and technology aspects.
• Deliver new business capabilities or improvements to existing business capabilities in conjunction with digital solutions – this can refer to productivity, experience or operational improvements.
• Build competency within the workforce, so that digital solutions can be used in much more effectively.

The result of this digital transformation strategy is to ensure the SME is more agile and resilient.